SEO Training Certification Course: Learn SEO

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.

Let’s cap off this beginner SEO tutorial with a handful of emerging trends in the digital marketing world. Specifically, I turned the page from a chapter in my guide to a full-fledged post. So last year I decided to better align the page with search intent. But let’s say that you want to make a chicken curry at some. You’d probably search for something like “Thai chicken curry recipe”. In other words, did someone link to your site because they thought it was worth linking to? No matter how you slice it, directly paying someone for a link is always against Google’s guidelines.

Optimisez votre marketing numérique

Do you have the resources to bring in help if you redesign your website and accidentally deindex several pages? If the answer to any of these questions is “no,” then you might not want to take on the responsibility of SEO yourself. SEO is a long term play, and just like a muscle, you have to work at it consistently to see results.

Image link building through reverse image lookup

A sitemap is a simple file that lists all URLs on your site. Search engines use it to identify what pages to crawl and index. Another key difference between paid and organic search is time. With paid search, you get near instant results, sometimes in minutes; whereas, with organic search, results take more time - often weeks, months, and even years. So you have to play the medium to long-term game with organic search.

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results. Google assesses authority in local search not just by links. Reviews and citations (references of a business’s address or a phone number online) highlight its authority too. Low quality or suspicious links — for example, ones that Google would consider as built deliberately to make it consider a site as more authoritative — might reduce your rankings. Some — low-quality ones — can impact your rankings negatively. That’s why SEO work starts with discovering what phrases potential buyers enter into search engines. First, content is what customers want when searching.